<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[KODED]]></title><description><![CDATA[Based in Melbourne, we are a graphic design studio offering tailored branding, website design, wedding stationery, social media and signage solutions.]]></description><link>https://www.thekoded.com.au/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 24 Aug 2026 06:44:16 GMT</lastBuildDate><atom:link href="https://www.koded.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Building brands that scale.]]></title><description><![CDATA[When people think about branding, they often think about logos first. While a strong logo is important, scalable brands are built on something much bigger — strategy, consistency, systems, and experiences. At Koded, we believe branding should not only look good today but continue working for your business as it grows. What Does It Mean to Build a Brand That Scales? A scalable brand is one that grows with your business without losing clarity, consistency or impact. Whether you’re expanding...]]></description><link>https://www.koded.com.au/post/building-brands-that-scale</link><guid isPermaLink="false">6a235214861147e383960c84</guid><pubDate>Sat, 06 Jun 2026 01:21:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0ced1_27170f4c96f045be9a3adab5c66817f0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Miranda L</dc:creator></item><item><title><![CDATA[Brewing Identity: The Branding &#38; Packaging Design Behind Matcha District]]></title><description><![CDATA[By Koded – Branding &#38; Creative Studio, Melbourne Matcha isn’t just a drink — it’s a ritual, a culture, and a lifestyle. When Matcha District  approached Koded to design their full visual identity, the goal was simple: Create a modern matcha brand that breaks clichés and brings edge, clarity, and attitude to the green-tea space. From the logo design  to packaging , signage , and marketing graphics , every detail needed to feel bold, contemporary, and unmistakably Matcha District. Here’s a...]]></description><link>https://www.koded.com.au/post/brewing-identity-the-branding-packaging-design-behind-matcha-district</link><guid isPermaLink="false">6926b589e4b8554da14f59f7</guid><pubDate>Wed, 26 Nov 2025 08:27:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0ced1_392652fd13114fb9abd1915e602bdb00~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Miranda L</dc:creator></item><item><title><![CDATA[Beyond the Logo: Building a Visual Identity That Last]]></title><description><![CDATA[Your brand isn’t just a logo — it’s an experience. And in 2025, customers don’t just buy products or services; they buy stories,...]]></description><link>https://www.koded.com.au/post/beyond-the-logo-building-a-visual-identity-that-last</link><guid isPermaLink="false">6881d0ce251a639c1488662b</guid><pubDate>Thu, 24 Jul 2025 06:28:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0ced1_a97518ec268c4aa78465d4eb9b06c520~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Miranda L</dc:creator></item><item><title><![CDATA[Types of Marketing Design - Graphic Designer Melbourne]]></title><description><![CDATA[Graphic design and marketing are deeply intertwined, encompassing much more than just pop-ups and banner ads. From email campaigns,...]]></description><link>https://www.koded.com.au/post/types-of-marketing-design-graphic-designer-melbourne</link><guid isPermaLink="false">6785dcfa6b1338c63f7d66d1</guid><pubDate>Tue, 14 Jan 2025 04:12:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0ced1_a10c3fb2b6af4f1a8992c2525b270f18~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Miranda L</dc:creator></item><item><title><![CDATA[Five Signs Your Business Needs a Rebrand]]></title><description><![CDATA[In today’s world, consumers aren’t just buying products or services—they’re buying into brands. They want to connect, belong, and align...]]></description><link>https://www.koded.com.au/post/five-signs-your-business-needs-a-rebrand</link><guid isPermaLink="false">6772367f723b5c26ebb54d4a</guid><pubDate>Mon, 30 Dec 2024 06:11:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0ced1_48d7ba103f734de0b337ade995594eab~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Miranda L</dc:creator></item><item><title><![CDATA[5 Reasons Why Logo Design is Important to Your Business]]></title><description><![CDATA[Why Your Logo Design Matters In addition to offering high-quality products and services, a strong logo is essential for building a...]]></description><link>https://www.koded.com.au/post/5-reasons-why-logo-design-is-important-to-your-business</link><guid isPermaLink="false">67679bbfd361a658c7067dab</guid><pubDate>Sun, 22 Dec 2024 21:29:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0ced1_3dceab16d1764eeb9f7d8faae31d2ca6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Miranda L</dc:creator></item><item><title><![CDATA[Top 3 Factors to Consider When Creating Brand Guidelines]]></title><description><![CDATA[Consistency Across All Platforms: Ensure your brand's visual and verbal elements are unified across digital, print, and social media....]]></description><link>https://www.koded.com.au/post/top-3-factors-to-consider-when-creating-brand-guidelines</link><guid isPermaLink="false">6764cb3434d9f3fc09c147d6</guid><pubDate>Fri, 20 Dec 2024 02:26:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0ced1_ef6b3f18235c44a8a4651c5d7ad6103a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Miranda L</dc:creator></item></channel></rss>